Page Authority is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). It is a comparative tool rather than an absolute one, meaning it’s best used to compare the potential of pages to rank against each other rather than in isolation. PA scores range from 1 to 100, with higher scores correlating to a greater ability to rank.
Moz calculates PA using an algorithm that considers dozens of factors. Central to this is the link profile of a page, which includes the number and quality of external links pointing to it. Moz uses a machine learning model to dynamically identify the algorithm that best correlates with rankings across thousands of search results that they predict against.
It’s important to distinguish between Page Authority and Domain Authority (DA). While PA measures the predictive ranking strength of a single page, DA assesses the overall strength of an entire domain or website. Both are valuable metrics, but they serve different purposes in an SEO strategy.
PA can fluctuate due to changes in the backlink profile, Moz’s algorithm updates, or shifts in the competitive landscape. It’s essential to monitor these changes and adapt your strategy accordingly.
Page Authority is a dynamic and valuable metric in the SEO toolkit. By understanding and improving your PA, you can enhance your page’s ability to rank higher in SERPs, ultimately driving more traffic and engagement to your site. At Page Authority, we specialize in crafting strategies that not only improve PA but also align with your overall business goals, ensuring a comprehensive approach to digital success.
Ready to boost your Page Authority and climb the SERP rankings? Contact us at Page Authority for a tailored strategy that aligns with your unique digital needs.
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