Website Rebuild Increases in Leads for MM Steel NY by 154%

MM Steel NY is a leading steel fabrication company based in New York, specializing in providing high-quality structural steel and metal fabrication solutions to various industries. The company operates in a competitive market, where online presence and lead generation are critical to maintaining a competitive edge.

Industry

Metal Fabrication
Steel Erection

Product

SEO, Local SEO & Web Development

Location

NYC-NY

Client Background:

MM Steel NY is a leading steel fabrication company based in New York, specializing in providing high-quality structural steel and metal fabrication solutions to various industries. The company operates in a competitive market, where online presence and lead generation are critical to maintaining a competitive edge.

Challenge:

MM Steel NY had been using the Enfold theme for their WordPress website for several years. While Enfold offered a user-friendly interface, the client was facing limitations in terms of customization and responsiveness. The website’s design and functionality had become outdated, leading to decreased user engagement and a stagnant lead generation process. The client recognized the need for a website overhaul to enhance the user experience, improve lead generation, and align the website’s design with the company’s modern and innovative brand image.

Solution:

To address the challenges faced by MM Steel NY, the decision was made to migrate the website from Enfold to Elementor, a powerful and versatile page builder plugin for WordPress. Elementor provides greater flexibility and control over design and content layout, allowing for a more modern and responsive website.

Platform Migration and Redesign for MM Steel NY

 

Implementation Strategy

  1. Seamless Platform Transition:

    • Migration of all content from Enfold to Elementor.
  2. Revitalized Web Design:

    • Employing Elementor for a fresh, brand-aligned look.
    • Creation of engaging layouts for key web pages.
  3. Optimized for Every Device:

    • Responsive design adjustments for universal compatibility.
  4. Enhanced Content Strategy:

    • Content restructured for greater impact and clarity.
  5. Strategic CTA Integration:

    • Placing CTAs to maximize visitor interactions.
  6. Focused SEO Enhancement:

    • Maintaining and boosting search engine rankings during transition.

Impact Assessment

  1. Boost in Lead Acquisition:

    • Remarkable increase in monthly leads by 154%.
  2. Heightened User Involvement:

    • Significant 35% rise in average user engagement time.
  3. Elevated Conversion Success:

    • 23% uplift in website conversion rates.
  4. Reinforced Brand Image:

    • Strengthened online presence and reputation reflecting innovation.

 

This comprehensive approach to the website’s migration and redesign significantly improved MM Steel NY’s online presence and performance metrics.

The migration of MM Steel NY’s website from Enfold to Elementor brought about a remarkable transformation in terms of design, functionality, and lead generation. The responsive design, user-friendly interface, and strategically placed CTAs contributed to a 154% increase in leads, demonstrating the importance of a well-designed and optimized website in driving business growth in a competitive digital landscape. Elementor’s capabilities allowed MM Steel NY to achieve its goals of modernizing its online presence and improving user engagement, ultimately resulting in a significant boost to its bottom line.

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